Episode #26 - What’s missing in your enrollment strategy with Vanessa Segovia Barry, Founder of Mariposa Consulting Group

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GUEST

Episode Guest:

Websites:

https://mariposacg.com/

EPISODE SUMMARY

In this conversation, Vanessa Segovia Barry, founder of Mariposa Consulting Group, shares insights on enrollment marketing strategies for charter schools. She emphasizes the importance of goal setting, resource allocation, and understanding the seasonality of parent behavior. Segovia also highlights the need to prioritize the parent experience and leverage automation for effective communication. She suggests activating soon-to-be new families as advocates and provides practical recommendations for schools to level up their enrollment strategies.

EPISODE TAKEAWAYS

• Set tiered targets and goals for enrollment to support the full enrollment process
• Allocate resources strategically and consider the seasonality of parent behavior
• Prioritize the parent experience and leverage automation for effective communication
• Activate soon-to-be new families as advocates for the school

RESOURCES

Seminar: https://seminar.community/

CHAPTERS

00:00 Background on Mariposa Consulting Group
03:20 Influence of Operator Experience on Enrollment Strategies
05:34 Enrollment Climate and Challenges
08:07 Common Missteps in Enrollment Strategy
09:17 Adaptive Challenges in Enrollment Strategy
11:17 Technical Recommendations: Goal Setting and Resource Allocation
16:50 Adaptive Recommendation: Prioritizing the Parent Experience
19:21 Adaptive Recommendation: Overcoming the Feeling of Trying Everything
22:09 Tactical Recommendations for Enrollment Strategy

ABOUT OUR GUESTS

For nearly 15 years, Vanessa's work has centered on the intersection of operations, marketing, and enrollment.

From 2011 to 2020, she led IDEA Public Schools' enrollment, marketing, and communications campaigns, supporting the network's growth from 12 to 120 schools. Later, as the Chief Operating Officer at KIPP Texas, Vanessa transformed the marketing and communications work while refining enrollment practices in collaboration with school operations and support functions.

In 2020, what began as a small side hustle between friends, It's Barry Good, evolved into Mariposa Consulting Group. This consulting firm emerged from a pressing need in the education landscape to establish and elevate enrollment practices. Over the past three years, Mariposa Consulting Group has empowered numerous partners, enrolled countless students, and ignited meaningful change for organizations nationwide.

ABOUT OUR HOST

Daniel Casselli is a life-long learner whose passion for education has driven his professional endeavors. He is a former classroom teacher and youth ministry director whose entrepreneurial spirit landed him in the world of education technology. At EVERFI Inc., Daniel helped run the business development efforts for EVERFI’s Financial Education Program and the company was eventually sold to Blackbaud for $750M in 2021. Shortly before EVERFI’s acquisition, Daniel joined Class Technologies as one of the earliest sales hires and went on to lead K12 Enterprise Sales and helped the company land its first 100+ K12 customers across public, charter, and private schools. Daniel brings his unique experiences to BuyQ where he is focused on growth, operational excellence, business strategy, and client satisfaction. He is a graduate of Grove City College where he studied Religion and History. 

You can listen to Charter School Insider: Lessons from the Nation's Top Charter School Operators on your favorite podcasting platform...

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