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Episode #45 Serving the community IS the goal… enrollment is the byproduct - featuring Brilla Public Schools COO Reyes Claudio
SHOW NOTES
2 min read
SHOW NOTES
GUEST INFO
Episode Guests:
1. Bill Knous, Director of School Growth of The Colorado League of Charter Schools
Visit The Colorado League of Charter Schools
2. Vanessa Segovia Barry, Founder of Mariposa Consulting Group
Connect with Vanessa on LinkedIn
Visit Mariposa Consulting Group
3. Maria Blencowe, Director of Communications & Marketing of Georgia Cyber Academy
Connect with Maria on LinkedIn
4. Dallan Wortham, Founder & CEO at Charter Connect
Connect with Dallan on LinkedIn
EPISODE SUMMARY
What do growing charter schools have in common? In this special compilation episode of The Charter School Insider, we’re bringing together the sharpest insights from enrollment-focused conversations with top charter leaders.
Hear from:
- Bill Knous on the power of community engagement
- Vanessa Segovia Barry on parent perception and enrollment blind spots
- Maria Blencowe on scaling enrollment with limited marketing resources
- Dallan Wortham on leveraging SEO, paid search, and platform tools
You’ll walk away with practical answers to questions like:
- What are schools getting wrong about enrollment?
- How can teams with small budgets still make an impact?
- What does “data-driven” actually look like in school marketing?
- Whether you're launching a new campaign or refining an existing strategy, this episode is a must-listen for anyone looking to drive sustainable enrollment growth.
RESOURCES
Ep. 2: Why Community Engagement Should Be the Foundation of Your Enrollment Strategy with Bill Knous
Ep. 26: What’s Missing in Your Enrollment Strategy with Vanessa Segovia Barry
Ep. 31: Spending $$ on Google & Facebook for Your Enrollment Marketing with Dallan Wortham
ABOUT OUR HOST
Daniel Casselli is a life-long learner whose passion for education has driven his professional endeavors. He is a former classroom teacher and youth ministry director whose entrepreneurial spirit landed him in the world of education technology. At EVERFI Inc., Daniel helped run the business development efforts for EVERFI’s Financial Education Program and the company was eventually sold to Blackbaud for $750M in 2021. Shortly before EVERFI’s acquisition, Daniel joined Class Technologies as one of the earliest sales hires and went on to lead K12 Enterprise Sales and helped the company land its first 100+ K12 customers across public, charter, and private schools. Daniel brings his unique experiences to BuyQ where he is focused on growth, operational excellence, business strategy, and client satisfaction. He is a graduate of Grove City College where he studied Religion and History.
You can listen to Charter School Insider: Lessons from the Nation's Top Charter School Operators on your favorite podcasting platform...
